شبكات التواصل الاجتماعي و دورها في دعم المنتج الوطني : دراسة مسحية لمستخدمي شبكات التواصل الاجتماعي في مدينة بغداد

الملخص EN

Reliance on foreign goods and products greatly has a negative impact on the national economy of any country and pushes it to retreat significantly, since that dependence makes hard currency migrate abroad and thus weakens the value of the local currency in trade exchange, which creates a large gap in the difference between the two currencies, while if This money has been invested at home, then this will reflect positively on the recovery of the economic sector and benefit everyone without exception, and the national product represents the main axis in the process of economic development of countries, as it represents the national identity that must be protected and supported by all parties, whether governmental through legislation and setting strategies that support industrial development in the country that support the national product, given the role it plays in increasing national income, absorbing the workforce, reducing unemployment and providing local products instead of imported products, and individuals have an important role in the process of supporting the national product from During the demand for it and placing it at the top of their consumer priorities, and moving away from the imported product that has a local alternative .

As a result, recently, many campaigns in support of the national product and promotion of re-broadcasting life in it by reproducing, selling and consuming have spread on social media networks, as it created many pages on Facebook, most notably the page (Supporting the National Product), which is managed by a group Of young people from different Iraqi governorates who confirmed that the page was widely spread by the Iraqi community, and even among Iraqi expatriates.

The process of promoting the local product is one of the most pillars of strengthening the national economy, providing hard currencies and improving the quality of the local product in line with the desires of the consumer.

Social media networks are one of the most important interactive communication tools in the modern era, and their ability to direct and influence the purchasing behavior of individuals because of their Great and wide spread among members of society, Our research came to shed light on social media networks and their role in directing consumer behavior towards the national product, and the researcher used the survey method to achieve the research objectives, by designing a special questionnaire for this topic to obtain the answers that the research aims to, and the research sample was chosen from users of social networks.

Social Security Council in the city of Baghdad by (200) questionnaires, and the research reached a set of results, the most important of which are: 1 - Social media networks contributed to knowing the level of awareness of social media users in encouraging the national product.

2 - The impact of social media networks on the image of the national product, to facilitate user exposure to the product, knowledge of quality standards and its comparison with foreign goods.

3 - the contribution of social media networks in attracting users and their acquisition of the national product.

4 - The pages that promote the national product need to develop the method of presenting the national product to raise the level of promotion and ensure consumer attraction.

5 - Social media networks provided the opportunity to develop the national product by presenting users' ideas in this regard.