أثر أزمة فيروس كورونا على تغير سلوك المستهلك الجزائري في اتخاذ قرارات شراء المنتجات المعروضة من طرف المؤسسات الاقتصادية : دراسة استقصائية لعينة من المستهلكين الجزائريين

الملخص EN

This study aims to identify the impact of the spread of the Corona pandemic on changing consumer behavior in making decisions to buy products offered by economic institutions in Algeria, and this is by conducting a survey on a sample of Algerian citizens who are the ultimate consumer of all these products.

To achieve this goal, the researchers used a questionnaire to monitor the opinions of the Algerian consumer group and analyze these opinions using statistical programs to reach sound and reliable results to determine the results of the study.

This study found that there is a strong relationship between the spread of the Corona epidemic and the behavior of the Algerian consumer that led to a change in its decisions and tendencies related to the acquisition of products and how to acquire them, as the most prominent changes lie in the Algerian consumer's tendency to electronic shopping, which is a positive indicator for the revival of electronic commerce in the coming periods.