البيع المباشر بنظام التسويق الشبكي في التشريع الجزائري

الملخص EN

The concept of network marketing is a modern concept that emerged in the beginning of the last century, which is essentially considered to be one of the regulations of clearance in direct selling.

in network marketing, the participant can obtain gains and commissions from directly selling the product or from the wholesale purchases made by other sellers whom the participant has recruited to also sale products in an organized hierarchal shape.

the emergence of this type of marketing was accompanied by a lot of controversy about its legality, it was legalized in some countries and banned in others.

thus, this study aims to show the position of the Algerian legislator regarding network marketing, through defining the concept of direct selling and multi level marketing as a type of clearance in direct selling.

to convey the Algerian legislator's attitudes towards network marketing.