الخصائص المؤثرة في اتخاذ قرار شراء بعض السلع الكهرو منزلية لدى المستهلك النهائي: دراسة على عينة من أساتذة جامعة أم البواقي

الملخص EN

The current study aims to find out the most important and influential characteristics of the Algerian final consumer (professors of the University of Oum El Bouagui) to make a decision to buy some household electrical goods (refrigerator, oven, washing machine) and the extent of the existence of statistically significant differences according to the gender variable.

.

By adopting the descriptive and analytical approach and the questionnaire, the results of the study confirmed that the majority of the characteristics are important in making the purchase decision, and that the differences are not significant in the refrigerator's ranks according to gender, but they are a function of the washing machine and the cooking oven, and the common characteristics 'ranks have proven that there are no differences.