دور مصدر الكلمة المنطوقة في تفعيل قرار شراء الزبون لخدمة النقل باستخدام النموذج اللوجيستي: دراسة ميدانية لمؤسسة النقل الخاصة طاكسي عادل وطاكسي عصام في ولاية عين الدفلى

الملخص EN

This study seeking to uncover the role that word-of-mouth sources and its dimensions play in activating the customer's purchase decision for the transportation service provided by the private taxi enterprise Adel and Essam in the Wilaya of Ain Defla and to achieve these goals we designed a questionnaire distributed to the sample size of 100 that was chosen in a way that was intended.

many results were reached, the most important of which is that word-of-mouth sources and their different dimensions play a major role in activating the customers ’decision to purchase a private taxi service.