تأثير العلامة التجارية على السلوك الشرائي للمستهلك النهائي: دراسة حالة العلامة التجارية "Condor"

الملخص EN

This study means to determine the effect of the brand on the consumer purchasing behavior, within we studied the reputation and the characteristics of brand known as "Condor electronics" and their impact on the consumer purchasing behavior.

the domain of the study included a sample of consumers of the city of Bechar, the study found that the reputation and the characteristics of the brand have an impact on the consumer purchasing behavior.