الجذب وفاعلية التأثير في البرامج التلفزيونية: دراسة في المفهوم والآليات

الملخص EN

One the most important topics of consen to researchers in the field of mass communication is the question on the relationship between the media and its audiance, it these are consensus on the impact of the media, the differences revolves arround the quality on the impact, the degree and how it occures.

Télévision has been and remain means mass communication, the most influental follow-up and impact in various age and community lows, in order to connect the medium through it was necessary to influence the techniques related to it.

Instead, this scientific tendency came to try to follow the studies and theories and models and irrigation, and models and vues scattered in this topic to collect the diaspora of what is superior to it and the total talk about it and provide a summury of it.