إدارة الجودة الشاملة لتعزيز الميزة التنافسية لمنتوجات المؤسسات الاقتصادية : حالة شركة المراعي بالسعودية نموذجا

الملخص EN

This study aims to identify total quality management, which is one of the most prominent modern administrative concepts that work to bring about radical changes in the way the institution works, its philosophy and objectives, and its construction of the competitive advantage of the economic institution, as the development of competitive advantage is a strategic goal that economic institutions seek to achieve in light of The intense competitive challenges of a global economy built on knowledge, quality and efficiency.

Therefore, total quality management is considered a basis for continuous development and improvement of performance, in order to achieve a main objective of reaching customer satisfaction, by relying on facts and providing an environment that prepares individuals with enthusiasm, ability and commitment in all areas of work.

The study also aims to identify the success of the Almarai Company's experience with total quality management in Saudi Arabia, which qualified it to be the leading company in the food industry and has the ability to compete at the global level.

Where the company has adopted total quality as an administrative method in managing and helping others to complete their work, everyone affects the quality of the product.