الهندرة في المؤسسات الإعلامية وعلاقتها بالتخطيط

الملخص EN

This paper deals with business process reengineering in media organizations and its relationship with media planning in order to update information and keep pace with developments at various levels, particularly in technology, and move beyond real-time solutions to strategic action by knowing the concept, characteristics and benefits of business process reengineering for media organizations as well as their relationship to planning