دور الأفلام التسجيلية الفرنسية في التسويق السياحي للوجهة الجزائرية : دراسة سيميولوجية لحالة الفيلم التسجيلي الفرنسي Un Été En Algérie

الملخص EN

This article aims to identify how French tourist documentaries promote the Algerian tourist destination and its components through a case study of the French documentary film “un été en Algerie” through the researcher monitoring the most important elements of tourism in Algeria in French documentaries and the way they are presented in a the film, based on the approach of semiological analysis of the film content presented in the French documentary under study, in order to understand and dismantle the approved method of tourism marketing.

The results of the completed analysis showed that “un été en Algerie” documentary promoted the image of the Algerian tourist destination in a positive way to the recipients, in a high visual artistic style that is rich in extensive information, and well expressed the richness and diversity of Algeria's tourism, and despite the presence of some artistic exaggerations in the film, it succeeded to a large extent in marketing the Algerian tourist destination to western recipients.