دور الأشهر عبر موقع الفيسبوك في تعزيز الهوية البصرية : دراسة ميدانية على متعاملي الهاتف النقال جيزي Djezzy

الملخص EN

This study aims at recognizing the role of publicity through facebook in reinforcing the visual identity of the service agency « djezzy »، this is via knowing how much awareness the facebook users have on its visual identity thus ، To achieve these objectives the field survey methodology has been relied upon، by doing the study on sample of Djezzy's cellphones ، using the questionnaire form as a tool for data collection، the most important findings that Djezzy company's advertisements on the facebook site helped in constructing a clear visual identity on its users minds through selecting its visual elements in a attractive manner This will make it differentiate from its principles and hepls in achievivg its aims.