دور نموذج swot في عملية التخطيط الاستراتيجي بالنوادي الرياضية المحترفة

الملخص EN

The aim of his study is identify the swot anatysis model as a strategic analysis tool and profect it on the sports facilities so that it pinpoints its rol on the good quality of the strategic plunning process as one of the main entrances that may help get a better reading of the internal as well as the externa enveronment of the professional sport club as they are cnsiderent to be be one of the companies that transcend the sport competitive activities to commercial activities, where practise in the world of sport professionalism, the subject of the study.