أثر الالتزام بأبعاد المسؤولية الاجتماعية على تعزيز ولاء الزبائن : دراسة عينة من زبائن مؤسسة اتصالات الجزائر

الملخص EN

This study aims to assess the extent the impact of social responsibility dimensions on the loyalty of Algeria Telecom customers as it a sample of Algerian institutions and institutions of third world countries.

Although social responsibility has made strides since it's emergence at the academic and practical levels, it is still the subject of wide discussions about its application in institutions.

and after analyzing the questionnaires distributed statistically, we came to the conclusion that social responsibility clearly contributes to obtaining the loyalty of customers.