إجراءات التسويق الداخلي و أثرها في تعزيز الولاء التنظيمي للعاملين في بنك السلام الجزائر

الملخص EN

This study aims at identifying internal marketing procedures as a trend toward employees within the service organization as an effective Customer service element, and therefore need to feel involved as a team and as a partner to achieve the desired goals, which is why they are called to get workers supporting the organization and are difficult to abandon.

To illustrate the relationship between the two study variables, the researchers sought to match the two variables by using the questionnaire form as a main tool for collecting data from the individuals working in the salam Bank.

The results were analyzed by SPSS and the study was presented with a set of hypotheses to resolve the study problem, the results of which confirmed the impact and relationship between the internal marketing procedures and the loyalty of the salam Bankel salem