إدارة الصورة الذهنية للمؤسسات عبر مواقع التواصل الاجتماعي

الملخص EN

This study addressed social media role in process of managing variant corporate images, whether economic or service.

Thus, an analytical approach was selected which aims at highlighting social media importance, habits, and goals, and as a significant means of contemporary public relation for enhancing or creating a corporate image.

This could be achieved by presenting key strategies, methods, and scientific approaches that ensure their optimal use for attaining the corporation goals.

Nonetheless, telepathic image and the new virtual audiences characteristics should be considered in formulating oriented communication messages.

Hens, a descriptive analytical approach was adopted as it is the appropriate for humanities research studies.