مساهمة التسويق الدولي عبر الإنترنت في تعزيز الصورة الذهنية للمنظمة: حالة شركة أوريدو

الملخص EN

This study aims to show the extent of the adoption of international internet marketing and its contribution to enhancing the mental image of Ooredoo telecom from the point of view of its customers.

it indicates that there is a significant contribution and impact of the various dimensions of international internet marketing, represented in (content and presentation, availability of communication, personalization, association and online purchase) in enhancing the mental image of the company’s customers by 68%.

the study concludes with a number of recommendations, the most important one is, giving more attention to communicating with the company's customers can be achieved by exploiting the website and its social media, and focusing more on creating and retaining loyalty for them through accurate and continuous updating of the content of its websites.