تطبيقات صناعة السياحة الالكترونية و أثرها على جودة الخدمات السياحية دراسة ميدانية : الحظيرة الوطنية المداد بمدينة ثنية الحد ولاية تيسمسيلت

الملخص EN

JEL: .

C12, O30, Z32This study aims to highlight the impact of the applications of the e-tourism industry on the quality of tourism services, as it has become necessary for tourism organizations to work on continuously improving their digital tourism services, and to provide a modern, innovative and intelligent tourism product different from what competitors offer to enhance the tourism experience of tourists, in order to ensure that their expectations are met.

To achieve the objectives of this study, the descriptive approach was followed in presenting concepts and analysis of the application aspect based on the field study where information was collected through a questionnaire designed to identify the impact of digital tourism services on the quality of tourism services in the national tourist destination supply, and the information was processed through the program statistical package for social sciences SPSS, which helps us to test hypotheses and reach results, which concluded in most of the following: - The use of electronic tourism services applications clearly and strongly affects the quality of tourism services in the tourist destination of the national parc el maddad.