دور الحسابات الرسمية على موقع تويتر في التسويق السياحي للمواقع السياحية و الأثرية بالمملكة العربية السعودية : دراسة ميدانية

الملخص EN

The study sought to identify the role of the official accounts on twitter in tourism marketing for tourist and archaeological sites in the kingdom of Saudi Arabia, by using the questionnaire as an instrument for data collection by applying to a deliberate sample of followers of the official tourist accounts on twitter, and by relying on the media survey method, and the study reached several results.

the most prominent of them are the following : - there were many tourist pages that the respondents of the study sample were keen to follow, and these pages were represented in the page of the ministry of culture, the ministry of tourism, the Riyadh season, the general entertainment authority, the Saudi tourism authority page, the Saudi spirit page, the heritage authority, followed by the museums authority page.

the tourism development fund, as well as the most prominent archaeological areas that the study sample was keen to follow up on information about constantly, and varied between : al-Ula, al-Khobar, al-Ahsa oasis, Mada’in Saleh, followed by al-Fursan island, Wadi Tuwaiq, al-Masmak palace, Tabuk castle.

the high degree of positive evaluation of the role of these pages in raising awareness of the cultural and archaeological heritage of the kingdom of Saudi Arabia.