الواقع الاتصالي للدبلوماسية العامة من منظور العلاقات العامة

الملخص EN

The article aimed to reveal the communicative reality of public diplomacy according to the public relations models and the theory of an excellence.

It adopted the descriptive approach that based on opinion survey, using the questionnaire.

The questionnaire was distributed to an “available” sample of (43) "Iraqi diplomats" who are still working in the diplomatic corps.

The article reached several results, including that the most effective communicative models of public relations in public diplomacy practices is the press agent model, followed by information model, then the two-way asymmetric model, and then the two-way symmetrical model.

It was clear the great convergence between the two sides, in the means, methods, and knowledge that should be available in the diplomatic mission as a communicative process corresponding to public relations that requires a cultural and cognitive repertoire about the public and the institution, in addition to the performing, written, diction, and training skills.