تقييم مدى فاعلية استخدام تقنيات الواقع المعزز Augmented Reality في التسويق عبر الإنترنت وعلاقتها بالقرارات الشرائية للمستهلك

الملخص EN

Augmented reality achieves many advantages for business owners and consumers alike, including seeing and testing the product, achieving interaction between the parties to the sales process, and disseminating the product among a large number of consumers at the lowest possible cost.

Dealing with electronic programs and applications that provide the service of smart purchase via the Internet without the need for prior training for the consumer
This study seeks to assess the effectiveness of the use of various augmented reality technologies and applications in the field of e-marketing through various digital platforms using desktop screens or through smart phone applications in different fields of activity, including the educational field, the tourism field, the commercial and industrial field, and its impact on achieving communication with prospective customers.

Those who are not required to be present in the actual reality by dropping real objects into the virtual environment in experiences that simulate reality to examine and inspect products, and the impact of this on achieving purchasing responses, increasing the percentage of customers and the growth of participation and interaction among them, and whether it is possible for the consumer through the subjective experience to evaluate the quality of The product or service, presenting a more realistic image of it in an innovative way that differs from traditional marketing methods, and building an influential mental image in the mind of the user who deals with dynamic visual elements interactively, which may affect the purchasing decision-making process