التقنية و آليات الوجود الإنساني في الخطاب السينمائي المعاصر : قراءة سيميو- ثقافية لفيلم "المنصة"

الملخص EN

The present paper aims to reveal the dimensions of human existence and its representations in contemporary cinematic discourses in light of capitalist thought and the technical world, and the rapid developments that the world has witnessed in which man has become alienated, and an existential and philosophical problem in which the truth is absent, and ideological tendency is mixed with the reformist tendency to correct societies towards a secure future and my well-being.

nowadays, cinema has become a powerful tool for creating culture and criticizing society, and a charming narrative tool that can make the story of the film a human subject and discuss it with image and dialogue with super-imaginative symbolism without any censorship or restrictions from the institutions of power.

the present study stems from the question of identity in contemporary society, which is represented in the new class struggle, and the dominance of technology over the needs, desires, and morals of the one society that lives in a symbolic prison called “the platform.” the film director proceeded to achieve his directorial vision wrapped in an ideological dress, so we will work to approximate film codes and symbols according to a semio-cultural approach based on the relationship of philosophy with cinema to a large extent of the critical theory of the Frankfurt school.