دور الدافعية في إعادة الهندسة: (دراسة ميدانية بالتطبيق على الهيئة الوطنية للإعلام المصرية)‎

الملخص EN

This study aimed to know the role of motivation (motivation) in the re-engineering of the Egyptian National Media Authority.

The descriptive analytical method was used for this purpose, and the survey list was adopted as a main tool for data collection, and the population size reached (250), and the study sample reached (152), with a recovery rate of (78% ), and the statistical analysis program (SPSS) was used as a statistical boot for data entry, processing and analysis.

And the study found that there is a positive correlation between motivation (motivation) and re-engineering, and that the arithmetic mean equals (2.31), and this means that there is agreement with a degree of disagreement by the sample members on the paragraphs of the field, so it is considered statistically significant at the level of significance (0.05 ≥ α) by members of the research community.

The most important recommendations made by the study:
- Deepening the awareness of the managers working in the National Media Authority of the skill of motivation (motivation) and paying attention to the nature of the relationship between motivation (motivation) and its role in re-engineering in all sectors of the Egyptian National Media Authority.

-Elimination of all old processes and procedures that must be eliminated, and replaced by new methods and methods of performing work.