اسهام خصائص المنتجات الصديقة للبيئة في تعزيز المكانة الذهنية: دراسة استطلاعية لآراء عينة من الزبائن في الشركات المياه المعدنية في مركز مدينة كركوك

الملخص EN

The research aims to know the extent to which the characteristics of environmentally friendly products contribute to enhancing the mental status of customers.

An exploratory study of the opinions of a sample of customers in mineral water companies in the city center of Kirkuk.

A sample of (120) customers was selected.

A questionnaire was adopted to obtain the data and several statistical methods were used, including the approach descriptive data analysis and extraction of results using the statistical program SPSS.

The research reached the existence of a significant correlation between the characteristics of environmentally friendly products and the mental status at the total level.

The research suggestion that the organization in question should take into account the great interest in environmentally friendly products in the labor market at the present time, especially that the modern trend now is an orientation towards the environment, so it is necessary to enhance the value of environmentally friendly products in the minds of customers.