دور قيمة الزبون في الميزة التنافسية: بحث استطلاعي لآراء عينة من العاملين في شركة آسياسيل للاتصالات المتنقلة في محافظة كركوك

الملخص EN

The current research seeks to determine the contribution of the customer's value to enhancing the competitive advantage in the communication company in Kirkuk governorate.

A reconnaissance for Asia Cell in Kirkuk and the importance of the research emerges from contributing to improving the organization's competitive position in the market after trying to improve its sales level and growth rate and its reflection on its profitability by providing value to the customer, and the research aims to contribute to improving the organization's competitive position in the market after trying to improve its sales level and growth rate and its reflection on its profitability by providing value to the customer The research relied on (40) questionnaires to obtain data in the Asia Cell Company in Kirkuk Governorate and used several statistical methods, including percentages and frequencies, analysis of averages, standard deviation, depending on the (SPSS) program to test hypotheses and the (Excel) program in data entry and processing The research reached results, including a significant correlation between customer value and competitive advantage at the overall level.

The research concluded with a set of proposals, including drawing a good mental picture of the organization, by increasing interest in the services it provides to customers