دور التربية في التوعية بالسياسة غير المعلنة للتسويق الاجتماعي : دراسة تحليلية

الملخص EN

The aim of the research is to identify the intellectual framework of social marketing, identify the forces guiding the social marketing policy, and reveal the other (unspoken) side of the social marketing policy in the light of some philosophical visions, and to identify the role of education in raising awareness of the unspoken policy of social marketing.

The research found some results, the most important of which are: that social marketing is based on influencing social behavior and shaping the culture of individuals, and directing it towards sustainability, by spreading awareness of certain social issues, and promoting sustainable behaviors and lifestyles, by bringing about social behavioral change, and influencing social behavior.

For the benefit of the target audience and society in general.

The manufacturing and directing forces of social marketing policies are numerous, and their stated and hidden objectives are varied and varied, and accordingly the content of their marketing discourse varies.

There are also many strategies for intellectual change of these forces between influence, persuasion, temptation and promotion.

The concept of the public good is defined by a group of dominant forces in society such as elites, multinational corporations, charities, educational and media organizations and institutions.

And that the best practices and choices determined by the driving forces of social marketing policy reflect their identity and common interests.

Accordingly, the concept of social good varies according to the orientations and ideologies of those forces.