تقنية الانزياح الاستبدالي في المجاز و الاستعارة : قصة نوح (عليه السلام)‎ أنموذجا

الملخص EN

DE familiarization is exit of simple and common language.

It refers to ways that by using it speaker or reader try watch to his (her) environment by unusual type or new vision until surprised his (her) reader or contact.

DE familiarization is not Quran’s Literary language but is a way that prepare space for contact, in, this situation contacts for better receive content do mental probe, also be excitement by receive it and more impression.

Aim of this research is a deep review of Noah’s story by stylistic method and with DE familiarization Replacement that emerge in simile, metaphor and allusion.

Another goal of this paper finds out some of unique and endless marvel of Quran’s literary language.

This research has many results that some of that as follow: create exaggeration in mean and concept of verses, generalization of implication of verses, create excitement in contact, create tendency of thinking in contact, use of language emotional role and developing on mean and concept of verses that to cause put down pagan’s excuse and doubt.