توظيف منصات التواصل الاجتماعي في برامج القنوات التلفزيونية : دراسة تحليلية لبرنامجي نشرتكم من قناة الجزيرة وبرنامج تريندنغ من قناة بي بي سي عربي إنموذجا

الملخص EN

The research addressed the following problem: What is the reality of employing social media platforms in television programs? And it launched several other sub-questions? The research was descriptive, based on the survey method, and using the method of content analysis, the sample was ten episodes of the program “Your Post” from Al-Jazeera and the same from the "Trending" program from the BBC Arabic channel.

As for the research tools, it was the analysis form, and the observation.

The most important of which was: knowing how social media platforms are employed in television programs, revealing the materials that were employed in those programs, as well as identifying the platforms that are most relied on by television channels in their programs.

As for the most prominent findings of the study: that the two programs relied mainly on videos that are published on social media platforms, and that political issues are at the forefront of the topics that have been addressed, and that Facebook is the most relied platform in withdrawing materials from it for display, as well as when delivering the content of the program For the audience, but when distributing time in the program, the audience's comments got the largest share of the time available for both programs.