تكنولوجيا المعلومات و الإتصال و أثرها على الأداء التسويقي : مؤسسة اتصالات الجزائر "مديرية تيبازة أنموذجا "

الملخص EN

: This research paper aims to know the impact of the use of information and communication technology on the marketing performance of the Operational Directorate of Algeria Telecom in Tipaza.

This research included a sample of employees amounting to 50 administrative workers in the institution, and arandom sample of the clients of the institution under study was selected, consisting of 50 views, and its data was analyzed using the statistical packages for social sciences (SPSS).

The results of the study showed that there is a statistically significant effect of information and communication technology on the.

marketing performance of the Operational Directorate of Algeria Telecom in Tipaza