دراسة تحليليه لدور التسويق الرياضي في الأندية الرياضية العراقية وفق رأي أعضاء الاتحاد المركزي والاتحادات الفرعية لكرة القدم

الملخص EN

The aim of the research is to identify the role of sports marketing in the football clubs participating in the premier league according to the opinion of the members of the central federation and the football sub-federations.

20) paragraph, while the research community was from the members of the central union and sub-federations of football, as the number of federations was (18) and their total number reached (103).

50) and the sample of the application (40), the statistical program (SPSS) was used in data processing, the results showed that the media had an impact on the success of the marketing process, indicating that the clubs did not exploit it well in marketing and their services, thus leading to an increase in the level of financial income for them.

the sample members about the policies and systems related to sports marketing and the results showed that their role is weak, and the role of sports marketing methods used by clubs to achieve self-financing is weak.