الخطاب الإشهاري في شعر بشار بن برد : نماذج مختارة

الملخص EN

This research entitled "The Puplicity Discourse in Bashar bin Burd's Selected Poetry" deals with the concept of puplicity and the development of its meanings through its links to social, economic and political aspects.

Expanding the meaning of publicity was made use of to include both linguistic and literary aspects, poetry and prose alike, especially those in which the meanings and significations of publicity are manifested, such as pride in the self and the tribe, glorifying others, praising, and exaggerating the depiction of things motivated by publicity and announcing.

This is why publicity has become a new strategy for communicating with the public based on persuasion for it employs a number of sciences, and linguistic knowledges to form a communication discourse.

These meanings were embodied in the poetry of Bashar bin Burd, and we saw him proud of his Persian origin, and he was trying hard to prove his superiority and originality.

There is also his pride in his mental abilities, uniqueness and creativity.