التفاعل مع الخدمة وإسهامها في تعزيز النجاح التسويقي: دراسة استطلاعية لآراء عينة من العاملين في كلية الحدباء الجامعة بمدينة الموصل

الملخص EN

The current research aim to identify the contribution of interaction with the service with its dimensions (accessibility of the service, credibility, perceived quality) in enhancing marketing success, and the research problem was formulated by a number of research questions, including: - Is there a significant correlation between service interaction and marketing success? The questionnaire form was distributed to a sample of workers (the dean and his assistants, teachers, accounts staff, registration, library) at (Al-Hadba University College) in the city of Mosul, and a total of (40) forms were distributed to a number of workers, and a number of hypotheses were tested with correlation and influence Among the research variables using several statistical methods based on the Spss program, a number of conclusions were reached, the most important of which is the existence of a significant correlation between the research variables and in the light of which a number of proposals were presented, the most important of which is that the researched organization should be aware enough that the interaction with the service of the organization has become A basic requirement that the organization must seek to meet the changes and developments that organizations are witnessing and meet the needs of customers.