مرونة الموارد البشرية و تأثيرها في تحسين التسويق الرشيق : دراسة تحليلية لآراء القيادات الإدارية بمختلف مستوياتهم لشركة نور الكفيل للمنتجات الحيوانية و الغذائية محافظة كربلاء المقدسة

الملخص EN

The purpose of the current research is to recognize the effect of the independent variable and represented by human resources flexibility and its sub-dimensions (skill flexibility, behavior flexibility, human resources practice flexibility), in improving the dependent variable represented by lean marketing and its sub-dimensions (reduction of over-marketing processes, reduction of surplus for inventory marketing processes, reduction of waiting times, reduction of unnecessary transportation in marketing processes, reduction of unnecessary motion in marketing processes, reduction of over-processing, reduction of defects output marketing, energizing talent not subsidized and creativity), the research community reached all administrative leaders of all levels and administrative responsibilities in Noor al-Kafeel company (66) administrative officials.

the sample of the research is a sample of the same purpose of the research community, and the distribution of (66) a questionnaire on the sample of the research and retrieved all forms, all of which are subject to statistical analysis, to achieve the objectives of the research, a research model was formulated consisting of two main variables.

a set of hypotheses was developed.

some of these hypotheses related to the correlation.

these are three main hypotheses.

some are related to the effect.

believe it or not.

the research used a number of suitable statistical programs, such as SPSS v.

20 and SMART PLS, to verify the validity and stability of the research tools and test hypotheses.

the results showed the validity of the research hypotheses.

based on these results, which recommends that the company's direction and direction towards the requirements and incentives of flexibility in its human resources of skills, behaviors, abilities and capabilities should be enhanced and enhanced as they contribute to the improvement and promotion of lean marketing practices in their marketing operations.