أساليب التسويق الرياضي الحديث ومساهمتها في تطوير الاحتراف الرياضي بالجزائر

الملخص EN

The study aimed at identifying and understanding the reality of using modern sports marketing methods and the role they play in the success and development of sports professionalism.

besides, the study was conducted on professional football clubs of the first league on a sample of (30) members of the administrators' clubs.

furthermore, this sample was chosen randomly which allows to disseminate the results to the indigenous community, based on the descriptive approach which is the most appropriate for these studies, by using the questionnaire as a tool for collecting information directed to the sample members.

therefore, the study concluded that the sports clubs’ administrators believe that relying on modern methods of sports marketing contributes to the development and success of sports professionalism, in addition to the lack of marketing culture via the Internet for sports club cadres.