مخطط الإتصال الحدثي وعلاقته باليقظة الاستراتيجية: دراسة على عينة من المؤسسات الخدمية الجزائرية

الملخص EN

This article aims to study how to build an event communication plan in Algerian service companies and its relationship to strategic watch.

because some Algerian service companies go to activate event communication based on strategic watch, by using its tools and basic techniques in due to anticipate the supposed communication problems.

so this article describes the event communication plan and then explains the relationship between this latter and the strategic watch within service companies with the aim of revealing the reality of event communication and ways to activate it, depending on some relevant basic variables.

our study concluded that the Algerian service companies have to adopt a clear event communication plan and variables, based on the use of strategic watch techniques.

because the construction of the event communication plan in Algerian service companies depends on several variables, most notably knowledge of the communication strategy of the company, and the implementation of the stages of event communication accurately and effectively.