المرونة الاستراتيجية كمدخل لتحقيق ميزة تنافسية مستديمة للمؤسسة الاقتصادية: دراسة حالة مجموعة المؤسسات

الملخص EN

The study aimed to determine the role of strategic flexibility in its dimensions (productive flexibility, marketing flexibility, and resource flexibility) in achieving a sustainable competitive advantage for the economic institution, in this context, a field study was conducted in three economic institutions (Enicab corporation, al Baskaria cement corporation, Qudeila mineral water bottling corporation), using a questionnaire distributed to a purposeful sample of 113 cadres in the relevant institutions.

the results concluded that there is a statistically significant relationship between strategic flexibility with its dimensions in achieving a sustainable competitive advantage for the institutions and the results confirmed the existence of a positive and moral impact of strategic flexibility with its dimensions in achieving a sustainable competitive advantage for the institutions under study.