مستجدات العنوان الاستدراجي بين الممارسة والتنظير

الملخص EN

The study aimed to look closely at the manufacture of leading titles with news through electronic press websites and to analyze the methods of their formulation, in order to set theoretical and stable rules for their manufacture; and to contribute to making it available because of its effects in reducing the poor reception and readability of news, and reducing the problematic (reader of headlines) that is remarkably prevalent among different types of audience in light of digitization communication.

the study employed the descriptive approach to set press rules for the manufacture of the multiple types of prescriptive titles derived from samples of news headlines published in some electronic press websites in the Arabic language.

the study revealed that press websites adopted different formulas to lure the recipient, and in some news headlines they relied on employing more than one type of headlines.

the study showed that the journalistic practice in making the persuasive news headline relied on: employing reason, drawing numbers, referring to time, news and seducing details, news and ambiguity in the name, ambiguity in the name and news, and derogatory label, preamble, and a persuasive news title, mentioning two events, one of which is ambiguous.

starting with the place and luring the news information.

the study revealed the formulas adopted in the manufacture of the inductive citation title, which are: the inductive news quotation, the descriptive inductive quotation, the inducing news and quotations, the quotation and the interrogative question.

the study also found that the forms of making the interrogative title either consist of one syllable: the interrogative question, or two syllables it consists of two types of headings, one of them is an interrogative one: the interrogative and the inductive news, the news and the inductive question, and at the end is a preface and an inductive question.

it also showed that the manufacture of the persuasive rhetorical title was represented by many forms: addressing the recipient, rhetorical preamble and persuasive speech, preface and persuasive speech, news, rhetorical questioning, questioning and addressing, news and addressing for referral, and then quoting rhetorical inductive.