اتجاهات طلبة الجامعة ازاء الاعلان الالكتروني على موقع فيسبوك

الملخص EN

This research studies the attitudes of university students towards the advertisements they are exposed to while browsing the Facebook website, and the researcher followed the survey method using the electronic information questionnaire, which was distributed to (60) individual Iraqi university students.

The results of the questionnaire shows the intensity of exposure of the sample members to these advertisements and their expectation of cognitive benefits from exposure to them despite their weak belief in their credibility, in addition to the prevalence of consumerism among the groups who are exposed to their advertisements.