دور الموبايل البنكي في تعزيز مستوى ثقة العملاء في الخدمات البنكية الإلكترونية

الملخص EN

Introduction: mobile banking is currently one of the new technologies that provide banking institutions with great opportunities to provide value-added services.

in the context of mobile banking services, we find that the trust factor is important in understanding and accepting electronic banking services, as trust is an important aspect in adopting online banking services because it can increase adoption rates, as we find that the benefit and ease of mobile banking provides the use and security of information, privacy.....etc.

the customer audience gains more confidence in the electronic environment to achieve the objectives of financial inclusion.

objectives: this study examines the main objective of identifying the role of mobile banking in enhancing customer confidence in electronic banking services.

the sample: the study relied on a deliberate sample available from bank mobile users, consisting of (250 individuals).

methodology: this study belongs to descriptive research, and the study relied on the survey method, in addition to the comparative method.

the theory used: the study relied on the technology acceptance model in all its stages to explain the intentions of customers to adopt and accept banking transactions through mobile banking in particular.

the most important results: there is a direct correlation between the features of the mobile banking in general, and the level of electronic confidence in general, where the value of the Pearson correlation coefficient reached 250.0, which is a function at the level of significance of 0.000.

that is, the greater the features of the banking mobile, the higher the level of electronic trust, and vice versa.