المتغيرات الشخصية و التنظيمية و المجتمعية المرتبطة بالتسويق الاجتماعي لبرامج جمعيات الزواج و رعاية الأسرة

الملخص EN

Social marketing is one of the modern approaches that can be used to help marriage and family care associations.

the use of this mechanism represents a necessity and expresses a conviction of the importance of communicating with the target audience to develop their awareness and arouse their interest and to achieve the goals of these associations in achieving family stability, in addition to gaining support and community support, and this is consistent with what was indicated by the important recommendations that came out of the previous meetings of the associations of marriage and family care in the kingdom of Saudi Arabia, which indicated the importance of paying attention to the institutional work of these associations, in addition to the interest in the media and professional marketing of the family programs of these associations.

hence, the study’s interest in describing and analyzing the most important personal, organizational and societal variables associated with the social marketing of programs of marriage and family care associations.

in order to develop a conceptual framework to activate the variables associated with social marketing for the programs of marriage and family care associations.