التسويق الرياضي في أندية إقليم كوردستان من وجهة نظر أعضاء الهيئة الإدارية و المدربين و اللاعبين

الملخص EN

The study aimed to identify the reality of sports marketing from the point of view of members of administrative bodies, coaches, and volleyball players in Kurdistan Region clubs.

The research was based on the descriptive approche, and the sample consisted of (140) person, including (39) members of an administrative body, (8) coaches, and (93) male and female athletes distributed among (18) first league and premier league clubs, with (10) males and (8) Females.

The research was based on a questionnaire prepared by the researcher that included (36) paragraph.

The data were processed statistically using the Pearson correlation coefficient and the T-test for one sample.

The results showed, in general, a decrease in the indicators related to sports marketing in the Kurdistan Region clubs from the viewpoint of the sample members.

In light of the results, a number of recommendations and proposals were presented.