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الملخص EN

Relative to the attention it is given in literary studies, the theory of media reception has been marginalised in media research in the Arab world.

The reasons for this marginalisation are manifold, but the most prominent lies in the predominance of media effect theories on media reflection.

Thus, the study examines the course of this reflection in the framework of the relationship between the user and the text in the environment of Web 2.0.

In light of this, it presents a number of scientific justifications that calls for the use of both the theory of media reception and the trend of sociology of uses and the implementation of their conceptual devices in the study of digital media.