علاقة استخدام مواقع التواصل الاجتماعي بتطوير النشاط التسويقي: دراسة عينة من متابعي صفحة مؤسسة موبيليس للاتصالات الجزائرية عبر موقع الفيس بوك

الملخص EN

The relationship between the use of social networking sites and to develop and support marketing activity that is interested in studying and meeting the needs and desires of the customers.

for example we chose Facebook, which is one of the most important social sites and most used by individuals and institutions.

mobiles corporation through Facebook, and after analyzing the questionnaire data we found that social networking sites have a positive relationship to the development of marketing activity, which is the elements of the marketing mix: product, price, promotion, distribution, and this according to the opinion of the sample members, these sites have been able to play the role of a modern marketing.