أثر الترويج الفندقي في تحسين الصورة الذهنية للمقاصد السياحية بمدينة تيبازة: دراسة عينة من السياح خلال الفترة ما بين 2018 إلى 2019

الملخص EN

This study aims to address the issue of the impact of the promotion of hotel service in improving the mental image of tourist destinations in Tipaza city and to do so a questionnaire containing a set of related questions was prepared and distributed on a soft sample of 106 single tourists in Tipaza city between 2018 and 2019, and the study found that there is an impact on the promotion of hotel services in improving the mental image of tourist destinations in the vocabulary of the sample study, where the most behavioral dimension was found to be the most influenced by the promotion of hotel services, as for the impact of economic and social factors on the mental image of the tourist destination, we found that there are no fundamental differences in the mental image of the tourist destination by gender, and that there is a correlation between the mental image of the tourist destination and variables family status, monthly income and level of study.