أخلاقيات و ضوابط الممارسات التسويقية في المصارف الإسلامية

الملخص EN

Banks seek to satisfy the needs and desires of the customer as it is the key to the banking business, and the marketing function plays an important role in this, but the marketing function in Islamic banks differs from others in traditional banks, as there are ethics and legal controls governing the Islamic banking business, and therefore Islamic banking marketing is distinguished by its characteristics.

Certain and governed by Sharia controls that make it different from marketing in traditional banks.

The science and art of marketing has ethics, and this is why these ethics must be placed within its correct framework.

Work must also be developed to suit the nature of Islamic banks ’work, and to develop policies and strategies for Islamic banks.