تقييم خدمات شركة ليبيانا بالمقارنة مع شركة المدار و أثره في رضا المستهلك : دراسة تطبيقية على المستهلكين في مدينة مصراتة

الملخص EN

The study aims to evaluate the level of services provided by Libyana company in comparison with the same services provided by Almadar company to the consumers in Misurata by identifying the opinions of consumers in assessing these services provided by both companies and the extent of consumers' satisfaction with these services.

to achieve these study aims، the study used a questionnaire method to collect the required data، where 255 questionnaires were collected from targeted consumers in Misurata.

the significance of the study lies in its focus on the objective evaluation of Libyana company and understanding of the company's competitive position and its potential weaknesses in the market.

thus، the findings of the study may help this company to pay more attention not just to improve the quality of its services but also to achieve customer satisfaction.

the findings of the study indicate that 92.9% of the study sample are dissatisfied with Libyana's services in general compared to the services of Almadar company and that 83.1% of the study sample do not agree with the cost of internet services in Libyana company compared to Almadar company.

in general، the results show that consumers are dissatisfied with the level of services provided by Libyana company compared to Almadar company.