دور مصداقية المحتوى في تعزيز ولاء العملاء : دراسة ميدانية

الملخص EN

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The researcher in this study aimed to identify the role of credibility as content marketing element on the reinforcement of customer loyaltyof the telecommunication companies operating in ARE.

by applying on a samples shaped of (384) element and by analyzing the study data the researcher reached to many results the most important of it, the existence of positive and significant correlation between the credibility of content and customer loyalty, as well as the existence of significant impact of the credibility of the content and the customer loyalty of the telecommunication companies operating in ARE.

that at the significance level (α≤0.05).

Keywords: content marketing – customer loyalty – credibility – credibility of content – Golden Marketing Square - communication companies – Sadat Academy