أهمية التسويق في زيادة القدرة التنافسية للمؤسسات : دراسة ميدانية على بعض المؤسسات الجزائرية

الملخص EN

the company occupies an important place in its economic environement because of its permeability and interactivity with all changes.

This arternativity allows it to devlop its activities, particularly those related to marketing, and to increase its competitiveness.

The present study will try to demonstrate the contribution of marketing in increasing the compatitiveness of the company, using the case study based on a survey for managers in charge of a company to know their opinion on the role of marketing in increasing their company's compatitiveness.

The study found that there is a strong influence of the elements of the marketing mix in acheiving competitive advantage by relying primarily on price, then distrebution element, while promotion has no moral effect on acheiving the competitive advantage of the entreprise of the entreprise in question.