المؤثرون الاجتماعيون و جمهور المتابعين : رؤية نقدية حول جدلية من يصنع من ؟

الملخص EN

This study aims to deriving the nature of the relationship between social influencers and followers which considered as the most important research problems.

After that, the influencers have gained a wide social status for modern telecommunications companies and advertisers also traditional media channels because of their skills in addressing the public and persuading them to support it in various ideas and consumer products that they promote to make a regardless of their value dimension.

This is by relying on "Logical deductive method"in scan a sample of scientific and journalistics writings which sought to explain this phenomenon.

The results revealed the complementarity of the relationship between social influencers and the audience of followers.

With weighting the power of the latter to purely technical factors.