تجليات العمل الخيري عبر صفحات المؤثرون الاجتماعيون : دراسة تحليلية لعينة من مضامين صفحة المؤثر الاجتماعي Kaki Boumellal Officiel على الفيسبوك 1-4-2022 إلى 8-5-2022

الملخص EN

kaki boumellal oficielOur study deals with a very important topic, which is to highlight the manifestations of charitable work through the social influencer page kaki boumellal oficiel.

Indeed, this page embodies the purposeful content that flows within the framework of charitable work that emerges within the assistance of needy families and orphans by dedicating a Facebook page to publish charitable works and activities.

This type of content deserves interaction in the context of purposeful contents related to social values that have great meaning, benefit and impact on the hearts of the followers as compared to the trivial contents that carry, screaming and insignificance.

Through this research paper, we will try to identify the content of this influencer's page and monitor his charitable aid through the contents of some videos, whether in live broadcasts on the Facebook page to help needy families or orphan families within the framework of an ethical dimension focusing on covering the faces of those who provide assistance.

Moreover, our study aims to Monitor a number of videos involved in charitable work and in addition to interaction and comment trends about them through the influencer's Facebook page.