فاعلية العلاقات العامة في التوعية بمخاطر ظاهرة العنف الطلابي بمؤسسات التعميم العالي : بالتطبيق على جامعة أم درمان الإسلامية

الملخص EN

The researcher aimed in this study to highlight some of the causes and motivates of student’s violence, and finding out the effectiveness of public relations programs in raising awareness about the risks of student violence in institutions of higher education.

the researcher has used study survey methodology and comprehensive inventory The research community consists from all public relations staff in Omdurman Islamic University The study sample was selected by used the comprehensive inventory method and it is number was (15) individuals.

The researcher has used a questionnaire as a main tool to know the researchers point of view the data was analyzed through the SPSS program and the most important result are: 1-the study confirmed that the first responsible to find solution for the phenomenon of student violence in Sudanese higher institutions is the deanship of students affairs and it is working to educate the student about the important of practicing democracy and dialogue values , the study proved that one of the main reason causes student violence is political organizations and their activities and the student themselves and their unconscious involvement in political works in universities according to the vision of their political parties.

The most important recommendations:-the public relations should work closely with the deanship of students affairs to instill the values of fellowship, brotherhood ,love, tolerance and friendship among students, activate the role of the public relations department in the Sudanese universities and give it greater power so that it can participate the senior management in decision making, and it must be the first responsible to provide solution to solve students violence the PRs must train the university guards and define their roles and tasks accurately because they are so close to the students.